I’m Arena Wells, founder of Cranchy Co. Organics, and I handcraft high-quality granola using organic and locally sourced ingredients. When I was younger, I struggled with an eating disorder, shaped by all the misinformation about what it means to eat “healthy.” That journey led me to become a highly health-conscious, organic-obsessed “crunchy” teen—and it’s a huge part of me to this day. At just 17 years old, I started this business with one goal: to create food that is truly healthy, transparent, convenient, and absolutely delicious.
So that’s the first half of the Cranchy Co. name—and the first half of me. The second half of my heart lives on a 170-acre ranch in Stratford, Oklahoma, where my family and I raise a herd of horses and Corriente cattle. Ranching and rodeo have been a part of my life since the day I was born, and growing up on the land has shaped the values I bring to my business every day.
Crunchy + Ranchy = Cranchy Co. Organics!